The 10 Best Sales Funnel Builders

A sales funnel is vital for any affiliate marketer or business that wants to achieve more sales online.

WHAT IS A SALES FUNNEL?
A sales funnel is a system that “funnels” visitors to a landing page through a sales process until they are eventually converted, usually into paying customers.

But you probably already know that since you’re looking for the best sales funnel builders – right?

Below you’ll see the 10 best sales funnel builders currently on the market, and a brief description for each.

And because I realize that you may not have time to read the whole article (although I highly suggest you do), I am providing this table with the rating and cost of the lowest plan of each.

	Funnel Builder	Rating	Cost*
1️⃣	Systeme.io	⭐⭐⭐⭐⭐	$17/month
2️⃣	Aweber	⭐⭐⭐	$30/month
3️⃣	GetResponse	⭐⭐⭐⭐	$15/month
4️⃣	Leadpages	⭐⭐⭐	$49/month
5️⃣	ClickFunnels	⭐⭐⭐⭐	$97/month
6️⃣	ThriveCart	⭐⭐⭐⭐	$495 for life
7️⃣	Kit	⭐⭐	$39/month
8️⃣	Unbounce	⭐⭐	$99/month
9️⃣	Funnelify	⭐⭐⭐	$27/year
🔟	WishPond	⭐⭐⭐⭐	$49/month

How to choose the right sales funnel builder

Before you dive into the list of the best sales funnel tools, let’s first look at the 5 key criteria that will help you make the right decision and choose the right sales funnel builder.

🎯 1. Your Experience Level – Are you a beginner just starting out? Look for tools with ready-made templates and drag & drop builders. If you’re advanced, you can switch to more technical tools with more customization options.

💰 2. Your Budget – Set from the beginning the monthly amount you can afford. There are great free options, but there are also premium solutions that cost over $200/month.

🔧 3. What Exactly Do You Need – Only landing pages and funnels? All-in-one solution with email marketing? E-commerce integration? Your needs will determine the platform you choose.

📊 4. The Size of Your List – If you have a few hundred subscribers, most tools will be inexpensive. But if you have thousands of contacts, the cost can skyrocket.

🤝 5. Integrations you will need – Check if the tool you are interested can connected to the other tools you already use (CRM, analytics, social media, etc.).

The 10 Best Sales Funnel Builders

1. Systeme

Ideal for those just starting out – free plan, simple interface and available in Greek.

Systeme.io is the ultimate all-in-one tool for those who want to get started in the world of online marketing without breaking the bank. And no, I’m not exaggerating!

This French platform has managed to combine all the tools you need – sales funnels, email marketing, affiliate management, online courses, and even a blog – into a single, simple-to-use platform.

What impresses me the most is that it offers a free plan for life with real value (not just a trial), something you rarely find on such comprehensive platforms. I’ve written a complete guide on how to create a free sales funnel with Systeme – if you want to check it out.

COST: Systeme.io starts with a 100% free plan that includes up to 2,000 contacts, 3 sales funnels, and unlimited emails. Paid plans start at just $17/month and go up to $97/month for the Unlimited version.

2. Aweber

Old and reliable, with excellent support and easy to use.

Aweber is one of the OG email marketing platforms that has added funnel building features along the way and is now a full sales funnel and email marketing platform.

Aweber is one of the oldest tools in the industry with over 15 years of life. Its main advantage is that you get both a sales funnel builder and an email marketing platform for the price of one.

COST: The basic Aweber plan is free for the first 500 subscribers you receive or $16 if you choose the PRO version. As you grow the number of subscribers on your lists, the cost of running the platform will increase.

3. GetResponse

Many ready-made templates and good documentation for beginners

GetResponse had started as a simple email marketing platform, which – like Aweber – evolved into a multi-tool that covers your needs in sales funnel building, automated marketing, email marketing, push ads, website building, and even tools for designing Facebook and Instagram ads.

This is also one of the oldest platforms in the industry – which I personally used for many years (now I use Systeme)

COST: The basic plan is free up to 500 subscribers – but with many restrictions. The next plan starts at 13 euros per month for the first 1000 subscribers.

4. Lead pages

Specialized in building high-converting landing pages with A/B testing

Leadpages is another popular sales funnel builder that has been on the market for a long time and is, in fact, one of the first companies to offer software for building landing pages and sales funnels.

Unlike other tools in this list, Leadpages only specializes in creating landing pages, sales funnels, lead capture forms, etc. That is, it does not have integrated email marketing services or other communication tools BUT it can connect to too many other services (email marketing, CRM, etc.).

COST: The basic Leadpages plan costs $49 per month or $37 per month if you choose to be charged by the year. You can try it for 14 days for free to decide if it meets your needs.

5. ClickFunnels

The “heavy artillery” with advanced capabilities and a huge community

ClickFunnels is one of the most well-known names in the field of sales funnel builders. The popularity of this tool is mainly due to its easy-to-use, drag and drop user interface and the fact that it can be used to build successful sales funnels by people who have little or no coding knowledge.

In addition ClickFunnels provides some great ready-made landing pages and sales funnels that you can use with the click of a button.

It also has an incredibly useful WordPress plugin that allows you to add the ClickFunnels pages you build to your website.

COST: ClickFunnels is a bit expensive, as it costs $97 per month for the basic plan or $297 per month for the ClickFunnels Platinum plan.

6. Thrive Cart

Lifetime deal that if you catch it, you’ll thank it forever

ThriveCart is a bit odd on this list, as it started as a niche checkout tool that could join sales funnel builders and increase their efficiency.

As it grew, it added the creation of sales funnels to its tools, making it a complete sales funnel tool.

COST: Normally it is $97 per month. Currently running a special offer at $495 per year for lifetime access to the program and an additional $195 to upgrade to PRO.

7. Kit

Strong automation and too many connections to 3rd party platforms.

Kit (formerly ConvertKit) is another popular email marketing tool that has evolved into a complete marketing platform that offers almost everything.

Like GetResponse or Aweber, ConvertKit allows you to build your sales funnel in a drag and drop manner, sell your products directly from your sales funnel and at the same time build lists for email marketing.

COST: There are 3 plans. There are 3 plans. Up to 1,000 subscribers on your lists, the cost is Free for the Newsletter plan, $39 for the Creator and $79 for the Creator PRO. From there, as your subscribers increase, the cost increases.

8. Unbounce

AI-powered tools and advanced analytics for optimization

Unbounce is one of the most innovative funnel builders currently in the industry and one of the oldest (it’s been around for 13 years)

It has tools such as Smart Copy which literally writes the content of your landing page with the help of artificial intelligence, Smart Traffic which identifies which landing page will offer better conversions and much more.

It has held his position steadily over the years and every year he seems to get better and better at what he does.

COST: Here too there are three plans. The basic plan starts at $90 per month and the most expensive at $225 per month.

9. Funnelify

Just $27/year for unlimited access – unbeatable!

Funnelify is a pure sales funnel builder as it specializes in this part. In short, it cannot be used as an email marketing platform.

With it you can create various types of Sales Funnels, it comes with over 200 ready-made templates that have been built by affiliate marketers who know what works and what doesn’t.

COST: Funnelify is very cheap. Its unlimited plan costs just $27 a year. It’s the cheapest sales funnel builder I’ve come across.

10. Wishpond

Advanced tools for contests, giveaways and social media campaigns

Wishpond is another great option for creating sales funnels, as it also offers options for creating marketing funnels, creating creative landing pages, pop ups and email collection forms.

Wishpond also has some innovative features that I haven’t mentioned in the other sales funnels I mentioned above (did I miss them?), such as an easy-to-use tool for making appointments online, a website builder that you can actually use to build small marketing websites and even a social promotion tool that you can use to design contests like Instagram hashtag giveaways, photo contests, sweepstakes and more!

COST: Wishpond used to have three shots. The basic plan cost $49 a month, the middle plan at $99 a month and the third plan at $199 a month. But now to find out the cost, you’ll have to make an appointment with someone in the sales department.

Sales Funnel Builders that did not make the list

Although the above 10 tools are the “cream of the crop”, there are some other options worth keeping in mind:

Kartra

Kartra is an integrated platform that offers sales funnels, email marketing, membership sites, and even a help desk. The only downside? The cost – it starts at $59/month.

Ideal for: Businesses that want to have all their marketing tools in one place and have the budget for it.

Builderall

Builderall is a Brazilian platform that offers all the tools you can imagine – from website builder to webinar platform. But the interface is a bit “loaded” to begin with.

Ideal for: Those who want a tool that does literally everything (at a cost of ~$30/month).

GrooveFunnels

Groove or Groovefunnels is relatively new on the market but with a lot of promise. It offers a free plan with restrictions and aims to become the “ClickFunnels killer”. Still evolving but worth keeping an eye on.

Ideal for: early adopters who want to try something new (and probably cheaper).

Final Recommendation – My Top 3 Picks

After years of experience and testing dozens of tools, here are my three recommendations for different types of users:

🌟 For the Beginner Starting out

Systeme.io

Why? Because you can get started for free and learn the basics with no pressure. When you feel ready, the upgrade costs just $17/month. Plus, it’s in Greek – which makes your life a lot easier.

💼 For the Entrepreneur who wants the best

ClickFunnels

Why? Because they are the “heavy artillery” in the field. Yes, it costs $97/month, but the huge library of templates, community, and advanced features make it worth every dollar.

🎯 For the Smart Spender who wants value

GetResponse

Why? It offers the best balance between features, ease of use and cost. For $13/month you get sales funnels, email marketing, webinars, and more. It’s just… you can’t get a better value!

Final Comments

💡 The bottom line: there is no “perfect” tool for everyone. What matters is finding the tool that fits your needs, your budget, and your level of experience.

My advice? Start with something free (like Systeme.io) and when you start making money, upgrade to something more advanced.

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